“Why is use of the call centre so low?”
I’d been examining routine data collected by Society for Family Health, a local NGO working in Gombe State, Nigeria, for a couple of weeks and the message was clear: although families knew about the call centre which had been set up to give maternal and newborn health advice, they weren’t using it. Analysing these data with Society for Family Health staff, I knew they had worked hard to raise awareness of and implement the call centre, so why wasn’t it being used?
“In 2012, 40% of women in Gombe State, Nigeria, received the recommended 4 pregnancy care visits” – IDEAS maternal and newborn care: baseline findings
What a compelling fact! We need facts like this. They help us to understand the health needs of a community and how we should be addressing them. But where do such facts come from, and how do we know if they reflect reality?